NDM: The changing face of news media

The impact of Google

Read this article looking at the impact Google has had on the traditional newspaper business.


1) Why has Google led to the decline of the newspaper industry?


Google being one of the most successful techonlogical company's have been able to gain revenue in advertisment in these past decades .Online advertiement and news online has led to the decline of print newwspapers due to the fact  that audeinces are now more engaged with digital media. Therefore, this make it incredible difficult for print newspapers to compete with google.



2) Find a statistic from the article that illustrates the decline of traditional news media.


“... $60 billion plus of potential annual ad sales that print publications seem to have lost, Google had grabbed about $44 billion by 2012, from virtually nothing in 2000. That two-thirds of slice of the spoils is about equal to the company’s market share of the online search business.”


 



3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue? 


The graph clearly shows that between the years 2000 and 2010 there was a decline in the revenue of newsapers advertising, in comparison to online advertisement which has inclined from the years 2000 to 2005. Nevertheless online advertisement still gains more revenue than print advertisement.


4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

Google is one of the most successful technology company's in the world. However, I don't think anyone is to blame as new digital media has become increasingly popular in this generation and therefore Google is just contributing to this "digital age". Nevertheless, the fact that print publications have lost $60 billion and  'potential' advert sales, whilst, Google has gained $40 billion of what the Print industry would have gained in 2000 does argue the other side of the debate.The fact that journalists are losing their jobs due to the decline of print newspapers.

5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.