Ornela MEST 3 Exam

The development of new/digital media means the audience is more powerful in terms of consumption and production . Discuss the arguments for and against this view. Due to the new development of new digital media there is an on-going argument on whether audiences have become more powerful in terms of consumption and production. Considering there are both advantaged and disadvantages to how powerful audiences are in terms of consumption and production. This has been highlighted by both Marxists and Pluralists who argue two different viewpoints on how the technological change that have influenced audiences. Where Marxists see the audience as passive consumers and highlight the failure of the “information revolution”, Pluralists argue that audiences now have a "culture of freedom" which enables them to be more active through new digital media.  I believe just as the pluralist perspective that new digital media has given audiences the opportunity to  “conform, accommod