NDM: Audience and institution

Media Factsheet 104: Audiences in the digital age

 1) What was the relationship between institutions and audiences in thepre-digital age?

2) What is the definition of a mass audience? Give an example of a media product or institution aimed at a mass audience.

3) What is the definition of a niche audience? Give an example of a media product or institution aimed at a niche audience.

4) How has digitisation changed the distribution of information and media products in the music, television and news industries?

5) How have developments in new and digital media helped make audiences active rather than passive?

6) Provide specific examples of how audiences are now active in the music, news and film industries.

7) List THREE arguments that suggest the increasing power of audiences is a bad thing.

8) Return to the question from the original lesson: Have audiences orinstitutions benefited more as a result of the internet? Answer this in an extended paragraph justifying your opinion using examples and quotes.

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